The retail landscape has changed rapidly in recent times. Commerce is increasingly implementing innovative solutions with the aim of increasing business profitability and improving the user experience during the buying process..

The Internet of Things (IoT) is revolutionizing retail. With interconnected sensors and devices, you can collect real-time data on customer behavior, inventory levels, and even product performance. This information allows a more efficient management of inventory, offering products always available to consumers. In addition, IoT makes it possible to personalize the shopping experience by delivering personalized offers and recommendations based on each customer's habits. This technology has the potential to increase store operational efficiency, improve customer satisfaction, and drive sales significantly